The Air Jordans are the original hype sneaker. Launched in 1984 as a collaboration between Nike and NBA player Michael Jordan, the ‘Air Jordans’ are experiencing a serious resurgence in the fashion world. When the collaboration began, Jordan was still playing in the NBA and each season the collaboration would release a pair of sneakers that Jordan would wear while playing. Through several non-athletic collaborations, the Air Jordans have come to dominate the sneaker market once more. As well as releasing new collections, the Air Jordan brand is now reviving classic retro styles to allow new fans to purchase the original styles from the ‘80s and ‘90s.