Dior is one of the leading luxury companies and was launched in 1946. Under the leadership of Creative Directors Maria Grazia Chiuri (womenswear) and Kim Jones (menswear), the once ultra-feminine Dior has reinvented itself as a truly modern brand. Dior has something to offer everyone from the retro lover to the modern hypebeast and is one of the most recognisable brands in the world. Since its inception in the 1940s, Dior has continued to be an innovative brand pushing for the ‘new look’ within the fashion industry. In 2019, Dior collaborated with Jordan Brand to create the ‘Air Dior’ sneaker collection, which has now expanded to include clothing and accessories.