Fear of God

Fear of God is an independent fashion label launched in 2013. The name ‘fear of God’ is literal and comes from owner Jerry Lorenzo’s religious devotion and the book ‘My Utmost for His Highest’ which depicts God surrounded by darkness. Lorenzo has collaborated with Kanye West from the beginning of his fashion career and developed tour merchandise, as well as ranges for Yeezy. Fear of God brings together both high and low elements, with a nostalgia for the 1990s and an anti-establishment aesthetic.